Is Instructional Design a Science?
I'm starting this year with the hard hitting questions - Is instructional design a science? This question was posed to me in one of my...
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Holly Fiock
Nov 2, 20183 min
The Age-Old Debate: Theory vs. Tools
Every now and then, I end up in a conversation with a faculty member, co-worker, or employee about what I consider the age-old debate:...
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Holly Fiock
Sep 13, 20183 min
Using AIDA: Attention, Interest, Desire, Action in Different Contexts
What is AIDA? "AIDA stands for attention, interest, desire, and action, and can be used to describe the sequence of events that goes into...
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Holly Fiock
Jun 4, 20184 min
Overview of ID Models
Recently, I ran into a Linked In conversation where people were asking about Instructional Design (ID) models - some individuals were new...
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